An unusual pairing

While skimming through the Delhi Times, I came across a story about Mallika Sherawat being paired opposite Amitabh Bachchan in a LOVE story - http://indiascanner.com/mallika-sherawat-amitabh-bachchan-in-a-love-story-paired-opposite-to-each-other-9834.

Nothing wrong with that. Only it made me think about the transition that our film industry has taken since its inception.

It made me realise that the constant evolution of our society has had a big role to play towards progressive cinema. Coming back to the story I was talking about, it set about a flurrying activity in my brain cells. This LOVE story, I thought, would again be promoted as an unusual story because of the difference in the age groups of the protagonists.Did it ring a familiar bell? Yes, it did. It reminded me of Amitabh Bachchan-Tabu starrer Cheeni Kum- en.wikipedia.org/wiki/Cheeni_Kum .

You would be thinking why am I so bothered with the whole concept of wide differences in ages of actors. Well, my concern lies in the changing trends and the acceptability factor in our society. A movie like Cheeni- kum wouldn't have had worked some 20 years back. It did now. Why? Because Bollywood is following a new trend. A trend of unusual pairing. Movies like Nishabd, Boom, Aks, Dil Chahta Hai, Jogger's Park are just a few examples

And I am strictly talking about LOVE stories.

As a viewer, I don't mind this trend as long as it provides some kind of freshness to the movie. I appreciate the fact that our Industry is experimenting with new trends and is constantly in a hoard to out-do itself because today's viewers demand more than just song and dance in a movie. They like substance, be it in any form.

But the bigger question that arises here is- are our industry people out of creative ideas or stories that they are now turning to cast unusual pairs to sell their movie to the audiences? Is this the new marketing strategy? or Is it an unconscious move?