This is the new tune that has gripped our Industry. I am not talking about the song per se but also the era that it originally belongs to. Bollywood sure has a thing against originality. I am saying so because after modelling many of their movies on the bling and swing famous seventies, one can see the filmmakers getting inspired by tracks from the retro period.
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| A still from DON |
Farhan Akhtar's Don had Kareena dancing to the number- Yeh mera dil and I feel this started the trend. The impact of Gauhar Khan's- Duniya mein logon ko dhoka number from Once Upon A Time in Mumbai in its remixed avataar is, probably, the reason why filmmakers are now looking to add a foot-tapping retro number in their films. In another just released movie, Hello Darling, we have Celina Jaitley grooving to another popular Helen song- Aa jaane jaa. Also the recently released movie, Housefull, had a chartbuster number in the form of remixed version of - Apni toh jaise taise.
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| A still from Housefull |
Infact, one can see almost every film carrying a retro-item number which is, by the way, marketed as a 'homage' to the original song. What one needs to understand is that there is a very fine line between paying a tribute to a song and incorporating it in the movie to increase the USP of the movie.
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Using retro numbers has become a popular marketting gimmick for fimmakers who are looking out to only make profits. Remember the famous Kareena Kapoor item song- Its Rocking. I am sure you do. But do you remember the movie that it belonged to? I bet not many of you would have even heard of the movie. Well the movie was such that it went unnoticed but not this song. This song was the only saving grace of the entire film and many went only to see this song on the big screen.
As a passionate cinemagoer, I prefer the original songs anyday. I don't like the conceptof remixing and twisting the old retro hits. There was something about them that made them so popular. By reconstructing them, one snatches away the simplicity and originality of the song. How would you feel if some stranger comes to your house and renovates it entirely according to his/her tastes? Would you like it? Won't you feel, however simple your house looked like, it was done up according to your taste and you liked it the way it was, minus the gloss and the frills.
Don't you think that should go for our popular retro hits as well...???? Think about it!!!
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